Vroom's expectancy theory Strategic Assessment Model SAM decomposes a strategic problem into clearly defined components in which all alternatives, factors, weights, and probabilities are depicted.
And it works toward advancing a product line both economically and competitively. Measure the Decision-Maker's risk-aversion constant for the opportunities and threats using certainty equivalence rather than gain or loss equivalence Calculate the risk adjusted strategic value for each alternative.
The largest and most top of mind strategic initiative for many companies today is growth. Expert Choice.
Brainstorming etc. Both the innovation targets and priority projects embed on the product line roadmap. This comes together in the practical and easily understood PLuS Framework.