The international business environment. Legal and regulatory scrutiny hovered over the company when Apple accused it of imitation of product design.
Sethi, D. The degree of impact varies too. Hardly These elements have direct impacts on marketing and production operations.
A diverse workforce has strengths and weaknesses. After undertaking many innovative and efficient ideologies Samsung today became a group of companies which is constantly raising their challenges to the Liability of foreignness to competitive advantage: How multinational enterprises cope with the international business environment.
Samsung and other multinational companies design their marketing communication and product packaging in different languages to ensure the target market interacts with the company effectively.
Opportunities and threats confronting international businesses are also discussed in detail showing how they affect Samsung. Targeting consumers with similar demographic characteristics helps maximize a company's sales and profits.
Demographic Trends are the most evident and predictable force.