The paragraph should contain an overview of your experience as well as two or three notable skill sets and personality traits.
Dear Ms. With more than ten years in retail marketing and fragrance account management, I possess both demonstrated sales achievements and management skills--symbiotic qualities you're looking for to grow your business.
I would love the opportunity to bring these professional skills along with my knowledge of sports supplies and outdoor equipment to the position of Store Manager at Kennedy Outdoor Supply. The employer wants to see what you can bring to the table in terms of skills and abilities.
I hope that I will hear from you soon to arrange an interview.
Consider setting up informational interviews to learn more about potential jobs and companies. This will help guide you in writing a cover letter than employers will love!
I firmly believe that I am perfectly suited to this role as I have the relevant experience, qualifications and future potential that you are looking for in a candidate.