One reason could be the ever increasing media coverage on each individual sport.
We play because we love the game. Pay the players. The student-athletes at American colleges receive the benefits of the high quality education system in the world from which they can go on in life.
Is the benefit of a free education enough for college athletes? The combined profit of these two sports go through a trickling down process, in which the income is distributed amongst the other sports teams of the university.
The NCAA isn't "protecting" athletes from exploitation by suspending them from their selected sport and most likely from school.
Any type of essay.