Integrated marketing communication report

how to write an imc plan

Red Bull is the finest among 4 of the 8 key features compared. These companies established strong brand images by their communication plans which have been an honest outgrowth of their corporate culture Thorson, To measure awe, rate and size of pupil dilation can be measured using Pupillometric Tests during the airing of the advertisement.

Section 6 will outline the objectives and the aims of the proposed loyalty scheme.

Imc plan

The benefits of twitter is that tweets can be retweeted thus creating a viral communication among the young tweeters, spreading the message at a higher speed, which would in turn spur the awareness of Red Bull Flux and the events faster. The promotion will be done throughout Singapore. Segmentation and Target Segments 4. With this, a higher cost is incurred when launching the drink in different geographic areas. In Singapore, increasing trend has shown in the number of party goers over the years. Samplings will be done at major supermarkets and hypermarkets. Dietrich Matechitz while in Thailand. Heem Wei: you can purchase the product at all mega stores and supermarkets to try out this new refreshing taste! By introducing a new product, Red bull can use their strong brand awareness in promoting its new product. An editorial cover story write up will also be featured about our new product and our charity run, which doubles as the launch event for the product. The contest will require Facebook users to like the Red Bull official page, following by liking and sharing the contest picture. This is supported with a perception map which highlights how there are a number of competitors within the all-inclusive segment. Whenever a purchase is done by the household members, the barcode receipts will be scanned by the handheld device.

The caffeine content of Red Bull is 80mg and mg for Monster and Rockstar. Empty Nesters — Couples with double incomes and no children or the children may have left for university or work.

Integrated marketing communications strategy

Red Bull has been widely accepted by participants involving in extreme and motor sports. This allows competitors to copy their recipe and enter the market easily. Having the strong influences from the various DJ in the entertainment industry, consumers will better relate to the advertisement and that chances of attracting the attentions of party goers will be higher. For instance, Guinness is the well-known Irish beer maker that applies the integrated marketing communications strategy. Red Bull Flux will be given out for free in these major events. The benefits of twitter is that tweets can be retweeted thus creating a viral communication among the young tweeters, spreading the message at a higher speed, which would in turn spur the awareness of Red Bull Flux and the events faster. T model of analysis-- Political, Economic, Social and Technological factors. What a disgrace it is for a youth to grow up without even seeing the beauty and strength of which they are capable. Seeing much prospective here, Red Bull is moving toward these sector.

Red Bull girls will be assigned to these places at designated time slots daily for the first month, for duration of an hour to do active sampling, demonstrating, introducing and educating the crowd on our new product at the display counter or shelf. Bigger posters at prime locations in which rental prices may be slightly more expensive, the duration will be short, 1 to 3 months until the launch event is over.

The Saga One loyalty card rewards the customer with what they want.

integrated marketing communication pdf kotler

Nevertheless, Red Bull has had to keep tabs on them in order to keep their lead.

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An individual written report on integrated marketing communication Essay Example