How to write a good website meta description

To help answer that question, you should start by knowing that not all elements of your metadata actually affect SEO.

Homepage title examples

The Moz study, which examined 70, original meta description examples, also discovered that: In All in all, it seems like this is an initial test to me. You may have read on the internet about how Google has increased the length of meta descriptions. It wants to see if a longer meta description aids the search process. As long as you conduct robust keyword research and try to rank for words that are appropriate to your brand, adding them to your meta descriptions appropriately is just the next logical step. Step 1: Stop focusing so much on character count Google recently updated their character limitations. A meta description is a great place to reaffirm an ethos or some kind of brand promise [especially for home pages]: Here, Santander are showing marketing consistency. Some, believe or not, are absolutely terrible. Basically — the more people who click on your search result and the longer they stay on your website — this may have an affect on your rank.

Do they affect my rank? Do not be afraid to be funny! In this sense, your meta tag won't contribute to your search success at all. We have only been using it to test our Title Tags so far but are going to start working with it on our meta descriptions as well. Here's a meta title example from our website: A good title can really add to the effectiveness of a description.

Well, the ultimate application is up to you.

homepage meta description shopify

For instance: star ratings, customer ratings, product information, calorie counts etc. Since meta descriptions are a part of the overall user experience of your site, Google takes them very seriously when it comes to your SEO. I feel that I could go onto their website or visit a dealer and have a good look around without being hounded.

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