Chinese advertising industry a market study
Lower-tier cities will be bigger, wealthier and more eager to spend.
China advertising market 2018
Furthermore, reliability and consistency must be the primary driver of a market survey in China. Consumer Segmentation Central Location Tests CLT When it comes to brand tracking surveys, our consumer panel will allow you to gain key insights regarding your brand performance in China: Your position on a particular market Your performance Your brand awareness and brand equity Your market size And any driver of growth on your market Daxue Consulting delivers valuable insights through online and offline market surveys in China Market surveys also involve statistic tools and formulas such as cross-tabulation. Many tourism companies choose TV as the best media to advertise their service, but many small local enterprises choose newspaper. Regarding cultural issue Chinese companies and consumers are not facing only marketing challenges but also cultural challenges from international adv companies. Figure 4: The best media for ads according public opinion Lin, Carolyn A. Magazine: Though magazine could not reach to the general public but its advertisement getting good market share. As a foreign brand, establishing a presence on the two major social media platforms — WeChat and Weibo — is a key step. So the tourism companies and advertising companies should take in to consideration this issue in order to attain the final objective of the adv. According to the questionnaire Discriminant Analysis — This technique is used for the classification of people, products, or other tangibles into two or more categories. Looking from competition side, it stimulates competition, leading to service quality improvements assists new market sector entrants, providing greater consumer choice.
According my findings Chinese young generation is dominated by western custom and culture and local companies and community should move fast to protect the culture from western cultural invasion.
These include qualitative or quantitative online and offline surveys, mystery shopping, street interactions, store checks, focus groups, etc.
However, brands face various challenges marketing in this dynamic and fast-changing market.
Digital advertising in china
Outdoor: On other hand though some of consumers have negative attitude to billboard adv. As far as foreign adv companies are concerned the recent measures heralding greater market access must be viewed as part of a long- term strategy for foreign adv companies in the Chinese market. However these foreign adv companies need to do more in order to avoid cultural conflicts and to give due respect to the local culture or should work with local experts. Figure 4: The best media for ads according public opinion Meanwhile, Chinese people spend an average of three hours a day on their smartphones, mainly for social media and ecommerce. However, its social media landscape is complex and highly segmented. Our extensive network allows us to provide local projects like market surveys in Shanghai, Tianjing, Shenzhen, Guangzhou, Chengdu or Beijing. Western brands that understand how to enter this complex market will definitely have the advantage in winning Chinese hearts. Live streaming and real-time interaction promotion Since , live streaming has grown rapidly and become a major trend in China.
Communicating the right values and creating unique experiences are the best tactics to retain your followers and keep them engaged. Advertising as information: According the survey 9. How to analyze market survey data and findings For market surveys, gathering data is key to build a data-driven analysis.
WeChat is a multi-purpose message platform developed by Tencent with million monthly active users by Q3 However these foreign adv companies need to do more in order to avoid cultural conflicts and to give due respect to the local culture or should work with local experts.
Conjoint Analysis — This method of analysis is used to understand the preferences of consumers about different marketing offers. This requires a minimum level of university background.
Key words: China advertising industry, marketing in tourism, advertising channels.
As far as foreign adv companies are concerned the recent measures heralding greater market access must be viewed as part of a long- term strategy for foreign adv companies in the Chinese market. Content is king, but context is god Content marketing is vital in China and the trend is expected to continue.
According to the questionnaire
based on 14 review