Bmw films harvard case study analysis
However, one of the posits eves to such an undertaking is that BMW is able to stay new and unique in a market that is go Eng to become very saturated.
After a required registration step, viewers could watch streaming versions of the films or download the BMW Film Player, which served as a branded wrapper around the films, and included vivid descriptions of the vehicles used in each film, along with featurette subplots.
To study the BMW case, the background information and role of new plant at Spartanburg will be described at the beginning. BMW assembled a cast of A-list directors and actors, and developed scripts within the basic framework of having a central character that helped people through difficult circumstances using deft driving skills—in a BMW.
Bmw the hire case study
Believe that this is the best option for BMW because it allows them to capitalize on the hype generated by the first set of films plus it is giving the consumer what hey ask for. Will the route they take be positively or negatively impact what the consumer think of the BMW brand. Furthermore, it lows BMW to use the same metrics they did with the first series which create sees an easier route to the end goal. I believe that if done correctly BMW can further cement themselves in the pup err echelon of the luxury car manufacturer market. However, one of the posits eves to such an undertaking is that BMW is able to stay new and unique in a market that is go Eng to become very saturated. However the most important aspect of choosing t his option is making sure they release the films quickly and before any competitors start FL doing the market. If BMW was able to get to market first then there con. Lastly BMW could do nothing in terms of The Hire but instead go back to their traditional marketing techniques and leave the short film tech queue as a success and not continue. Such interest has been shown for a full length film because how much people have invest d in the character of Clive Owens and they would like to see a full story told about the James Bond queues character. BMW must consider the resources and cash that they need to spend in order to act on EAI chi option and whether the inputs justify the outputs. Mercedes are focus on classic prestige luxury and status, more comfortable and more conservative the same go for Lexus. The Decision criteria that BMW must focus on and base their decision on is the at of what option allows them to grow their brand the most without giving up to m such. As already stated two of the optic ions is to either release 5 more short films before there are copycat films made by other man effectuates or to create a full length film under the same premise.
Co intriguing, the last route that BMW may be able to take is the least cost and easiest for them to complete, do nothing. The car became the star. When we compare that demographic to data of people that watch BMW films we can see that viewer are younger and have lower median income this could be one of the opportunity of BMW.
Further remorse, people who tend to be receptive to new products tend to be leaders in their world an d BMW products are for those powerful leaders.
One problem facing BMW is the idea of copycat marketing ca meanings by competing auto manufacturers that mirror the campaign of BMW. Essay Topic: AnalysisCase With many viewers of The Hire series asking for more short films and even some asking for a full length film what is the best option for B MM to take in order to one, maintain the market share they have gained through the series, and two, intention to increase their general market share.
L ghastly, BMW must insider that the characteristics of their consumer if people who look for new and unique products and any option they take must register with these characteristics or they may lose what they gained through the excitement generated by The Hire.
I believe that if done correctly BMW can further cement themselves in the pup err echelon of the luxury car manufacturer market.
Recommendations for bmw analysis
I believe in order to achieve that BMW must start producing the films right away and tot be as extensive with their build up to the second set of short films as they were the first. BMW owner are male, the same as our main competitor, but average age is lower compare to others chart4. However the most important aspect of choosing t his option is making sure they release the films quickly and before any competitors start FL doing the market. BMW must consider the resources and cash that they need to spend in order to act on EAI chi option and whether the inputs justify the outputs. Can it be possible for a marketing campaign to appeal to the more intangible and emotive side of a consumer and use non-traditional advertising to do it well? Summarizing, BMW has 4 different ways that they can tackle the problem ahead of them each with their positives and negatives outcomes. The positive behind such an approach that the excite meet that was generated will be able to carry over to a second series plus they are able to SST ay in the lower cost range without having to use millions of dollars to create a full length film. Supported with TV spots that mimicked movie trailers, print and online advertising, the promotional campaign was designed explicitly to drive consumers to the BMW Films Web site for an entertainment experience found nowhere else. For one, it opens up the door to competitors to be utter on what BMW did basically making their films obsolete in that segment This same coco renounces happened when copycats showed up during BMW first Z campaign when t hey placed their car in the James bond film goldenly, a technique that jaguar would become very attuned with. Lastly BMW could do nothing in terms of The Hire but instead go back to their traditional marketing techniques and leave the short film tech queue as a success and not continue. However BMW will have to choose the correct path and choose quickly as their competitors will be trying to regain the market share that BUM W may have stolen from them. We should run campaign to draw people to the BMW website in each continent then make them register their data to the website the same way that we do it in America.
BMW must consider the resources and cash that they need to spend in order to act on EAI chi option and whether the inputs justify the outputs.
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