An analysis of the ford model t
Ina Scottish car dealer proposed challenging his son Henry Alexander Jr. Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors.
Model t assembly line
Taking action will distinguish needs analysis from mere research where creation of knowledge is the end product. It made the automobile accessible to the mass of the market. A Model T homemade tractor pulling a plow Pullford auto-to-tractor conversion advertisement, The American LaFrance company modified more than Ford Model T's to serve firefighters. The new Ford called Model A debuted in December after having to scrap 40 thousand tools that could only be used to build Model Ts. With 3D printing, Ford can create multiple versions of one part at a time and deliver prototype parts to engineers for testing in days rather than months. This week I will focus on the Ford Model T. When introduced, the T used the building methods typical at the time, assembly by hand, and production was small. The new process revolutionized production and dropped the assembly time for a single vehicle from 12 hours to about 90 minutes. The results of mass production were immediate and significant. Eventually, Ford built a Model T every 24 seconds and sold more than 15 million worldwide by , accounting for half of all automobiles then sold. Between and , Ford factories produced more than 15 million Model Ts.With lower costs, Ford was able to charge a price that was accessible to the mass market. It was so successful Ford did not purchase any advertising between and ; instead, the Model T became so famous, people considered it a norm.
One tradition claims Lizzie was a generic name given to horses and was passed onto the Model T.
Dearborn Assembly Dearborn Assembly Plant in The American LaFrance company modified more than Model T's for use in firefighting, adding tanks, hoses, tools and a bell. As other companies offered comfort and styling advantages, at competitive prices, the Model T lost market share.
This automotive industry case study highlights the common pattern underlying successful blue ocean strategic moves: Value Innovation. They slowed down the faster employees and forced slower ones to quicken their pace. In the early days of automotive production, a high rate of turnover as much as percent, or 53, employees per year, according to Henry Ford in his book, My Life and Times kept manufacturing facilities from meeting production goals.
After much hesitation by Ford, it was announced in that Model Ts would no longer be manufactured. For the first time in history, quality vehicles were affordable to the masses.