Ina Scottish car dealer proposed challenging his son Henry Alexander Jr. Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors.
With lower costs, Ford was able to charge a price that was accessible to the mass market. It was so successful Ford did not purchase any advertising between and ; instead, the Model T became so famous, people considered it a norm.
One tradition claims Lizzie was a generic name given to horses and was passed onto the Model T.
Dearborn Assembly Dearborn Assembly Plant in The American LaFrance company modified more than Model T's for use in firefighting, adding tanks, hoses, tools and a bell. As other companies offered comfort and styling advantages, at competitive prices, the Model T lost market share.
This automotive industry case study highlights the common pattern underlying successful blue ocean strategic moves: Value Innovation. They slowed down the faster employees and forced slower ones to quicken their pace. In the early days of automotive production, a high rate of turnover as much as percent, or 53, employees per year, according to Henry Ford in his book, My Life and Times kept manufacturing facilities from meeting production goals.
After much hesitation by Ford, it was announced in that Model Ts would no longer be manufactured. For the first time in history, quality vehicles were affordable to the masses.